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In this episode of "Talking Freelance," we delve into the world of freelancing and income diversification with Janet E. Johnson, a seasoned professional in online marketing and lead generation. Janet, a friend of the show, is on the cusp of exploring a new avenue to bolster her already-established business through Upwork. Here, she shares her journey, insights, and valuable tips.

Janet's extensive background in online marketing, spanning over 25 years, has made her an expert in lead generation using platforms like Facebook, Instagram, and TikTok. While her business is thriving, she recognizes the importance of having multiple income streams. Upwork caught her attention through conversations with friends who found lucrative opportunities there, which piqued her curiosity.

One common misconception about Upwork is that it primarily offers low-paying jobs from foreign clients. Janet initially held this belief, which deterred her from joining. However, her perception shifted once she explored the platform and discovered a wide array of potential jobs, some of which paid significantly more than her standard rates.

Leah, the host, also shared her own experiences of starting on Upwork and how she initially had reservations but soon realized the platform's potential for long-term, high-paying relationships with clients.

Janet emphasizes the importance of adapting to the changing economy and seeking additional income streams, especially in times of uncertainty. She discusses how Upwork can be a reliable safety net, as it offers a variety of job opportunities that align with her expertise in social media ads, including TikTok.

One valuable tip Janet offers is to consider applying for jobs even if they seem to pay less than your standard rates. Negotiation and open communication with clients can often lead to better terms.

Janet's lessons from her extensive entrepreneurial journey emphasize the significance of mindset. Maintaining a positive, focused attitude is crucial when facing the inevitable ups and downs in business.

As for tips on Upwork, Janet suggests making your profile stand out, using video content when possible, and highlighting your experience and expertise to reassure potential clients.

Janet's final piece of advice is to get started on Upwork even if you're new, as the platform can provide an excellent opportunity to diversify your income streams and reach new clients. Janet's journey into the world of Upwork demonstrates that it's never too late to explore new horizons and bolster your business.

To connect with Janet and learn more about her expertise in social media ads and lead generation.

https://www.instagram.com/janetejohnson
https://www.linkedin.com/in/janetejohnson
https://www.janetejohnson.com/